Reputation Campaign
A string of recent events had eroded the public’s trust and sincerity in the University of Akron. A change in leadership offered a perfect opportunity to rebuild their relationship with the region and most importantly, the 50 main high schools where most of the incoming freshmen reside.
We met with the University’s leadership team, conducted research and interviewed current and past students to get the pulse and sentiments across a diverse audience. What we did was simple, honest and creatively memorable.
Want to know more read on or contact us.
Campaign Elements
Our Solution
What we discovered was amazing! Stories. Great stories. These stories came from current students, alumnus, staff and faculty alike. We compiled volumes of these and developed a presentation to get leadership in-put and buy-in. We took this show on the road and used it to educate the deans, staff and the board of trustees. They learned how to participate and make the messaging come alive with the playbook and collateral we developed.
This campaign was composed of the University of Akron’s authentic stories that resonated with their target audiences. Don’t take our work for it see what Wayne Hill The University of Akron’s Chief Marketing Officer had to say.
“Greg’s creative talents and energies helped spark his team in developing a strong messaging platform for UA that served us well. He is committed to being both proactive with ideas and suggestions and to being highly responsive to client needs.”
-Wayne Hill
Chief Marketing Officer
The University of Akron